头条推荐
A | Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。

B | 让人始料未及的是,原本以为是闹剧,但今天因为脱口秀节目上热搜的ST洲际,居然一度涨停了。

C | 截至今天(9月13日)收盘,当天涨了1.2%,收于2.53元/股。事情的起因要从9月11日说起。当天的《脱口秀大会》节目中,一位名为House的脱口秀演员House讲述了自己及家人的炒股经历。这个节目播出后引发了很多投资者的共鸣,比如,House开场提及的自己出生于一个“投资世家”,他父亲在他6岁的时候辞职后,全职炒股,结果是不是吊胃口的富可敌国,而是家里“起码有那么点资不抵债”。接下来就是影响此次ST洲际的,一段House说自己的炒股经历。

D | 概括来说,就是House称自己在银行工作了3年,获得了12万的积蓄,之后裸辞炒股。而自己买的第一只股票就大涨:第一天赚了3000元,第二天赚了5000元。

E | 客观来说,House的这次节目能火,在于他以夸张又合情理地方式描述出了散户投资者的心态。比如,在两天赚了8000块之后,不认为这是运气,而是今后人生的常态。经历过2019—至今行情的投资者,对此感受恐怕颇深。

F | 彼时,“吃药喝酒”行情大好,明星基金经理层出不穷,如今常被指业绩不佳的易方达的张坤,甚至有不少投资者用追星的方式来追他,到处主动为其宣传,形成“饭圈”。但现实是残酷的,House称自己后来亏损严重,甚至投入的12万元只剩下了两万五。经历了这些之后,他发现自己“不是追求高风险高回报的进取型投资者,我是那种既想要高回报同时又不接受本金出现任何损失的散户”。即便如此,作为散户的他还是不想止损,而只喜欢“梭哈”。从演出效果来看是相当成功的,House把普通投资者追涨杀跌的心理展示得淋淋尽致。但在节目中,他直接报出了投资的股票ST洲际的代号,没想到这只股票意外走红。

G | 发现舆论发酵后,脱口秀演员对此进行了澄清,称自己和家人目前并没有持有这支股票,也没有计划要投资。而ST洲际更是直接发布了澄清公告,称“公司生产经营未发生重大变化”。戏剧性的是,ST在9月13日开盘后一度涨停,从娱乐到真实的投资市场,有网友不仅发出概括:“股民这么好忽悠吗?” 公开报道中,有媒体引用了法律人士的观点,认为作为公众人物和公开演出,公布了具体的投资标的,应该不得编造、传播虚假信息或者误导性信息,扰乱证券市场。这次的事件虽然让人很意外,毕竟是讲亏钱的投资经历,居然也能让个股上涨,但也很具有教育意义。一方面,对于公开的节目或者公众人物会注意规避提及具体的个股,尤其是涉及可能是虚构创造的。

H | 另一方面,对于投资者和大众来说,也见识了“认识”的力量,被知道、被看见就可能被追捧,这种反常识的“韭菜”行为值得警惕。同时,但自己投资某家公司赚了一笔,或者一段时间内投资赚钱了,有点飘,甚至想全职炒股的时候,不妨再去看看这场脱口秀表演。两天赚8000块,就想着要实现自己人生的终极目标:“买它一套两室一厅”,得出“巴菲特就这么回事”的结论虽然都是段子,也是多少普通投资者赚钱后的心理写照。版权声明:本文系闺蜜财经创作,未经授权,禁止转载!如需转载,请获取授权。

I | 另,授权转载时还请在文初注明出处和作者,谢谢! 欢迎关注“闺蜜财经”:闺蜜看财经,发现财富守护爱返回搜狐,查看更多责任编辑:

J |
Current article:http://rg7g44.dingruorenhongqiaminmeipeiliu.cyou/list_aia7y3d/iyzotb.html
Published on:22:29:27